top of page

Improving Erections

Getting Hard, Made Easy

Mask Group (1).png

Dr. Britney Blair, Psy.D., CBSM 

Published 03.12.22

Last Medically Reviewed 11.21.22

The Key to Understanding Erections

Whatever you call it, most guys have been there. Sitting on the edge of the bed, thinking ‘why can’t I get hard?’. Feeling like the only guy in the world with this problem, wondering if you have ED.

Well Lover is here to help. And we’ll start by giving you the three keys to understanding Erectile Dysfunction.

What is Erectile Dysfunction?

The Keys to Understanding Erectile Dysfunction & Getting Hard

It is very common

30% of men in their 30s and 50% of men in their 50s will experience erection problems in some form. So don’t panic if you are! Because…

The key is to let your body do it’s thing

This is all about being able to get out of your head, and leave your body to do what it is naturally designed to do. Unless there is a medical or pharmaceutical reason for erection issues, it may be that performance pressure is causing things to go awry.

Online treatment is easy & effective


94% of men who stick with Lover’s Getting Hard, Made Easy course report feeling better about their erections within just one week. After completing the course, the vast majority of people experience both more consistent erections and greatly reduced distress on the occasion where they lose their erections.

Is this

thing on?


What Is Erectile Dysfunction?

There is no single agreed definition for what constitutes Erectile Dysfunction. However, if you are struggling to gain or maintain an erection 25% of the time or more over a period of 6 months, then it is likely you’re experiencing some form of erectile dysfunction. 

So if you’re experiencing the occasional uncooperative erection, that is totally normal. If it is happening more frequently, that’s also completely normal – but you might want to consider taking action.

How Do Erections Work?

On a biological level, Erectile Dysfunction is the inability of the brain to send an adequate amount of blood to the penis and/or the inability of the penis to retain that blood for the duration of your desired erection.


It’s best to think of erections as a chain reaction. In the most simple terms...


Step One

Your brain experiences either spontaneous desire or responsive desire.


Step Two

Your brain directs blood from around your body, through your pelvic floor, and into your penis. 


Step Three

The bulbospongiosus muscle within your pelvic floor keeps that blood in the penis to create and maintain an erection.

The Causes of ED

What Causes Erection Problems and Erectile Dysfunction?

As simple as the above process sounds, there are many things that can go wrong.

Psychological or Mental Causes of Erectile Dysfunction

"Performance Pressure"

When you consider the above process starts in the brain, it’s no wonder erections can be negatively impacted if we get too in our heads and worrying about performance. And here is why.

Our brains still operate in a primitive way. When we feel stress, tension or anxiety – the brain interprets that as danger. It kick-starts our flight or fight response, which urgently directs blood to our heart and our limbs (getting them ready to fight, or run).

So if your emotional reaction to sex involves stress, anxiety or tension – your brain is primed to direct blood away from your penis... and that means losing your erection.

This is why training your brain to effectively manage anxiety or performance pressure before and during sex, is the best way to beat psychological ED.

Erectile dysfunction is a very common issue.

Physical Causes of Erectile Dysfunction

Not all causes of ED are psychological however. The ability of the body to effectively pump enough blood through the body and into the penis is central to strong erections.

To do so requires a healthy heart, clear arteries and good circulation. That’s why Erectile Dysfunction can be one of the earliest signs of more serious underlying health problems. So if you are experiencing erection issues, it is always recommended to get checked by a medical professional as a first step.

Pharmaceutical Causes of Erectile Dysfunction

Medicines can also interfere with your erections, because they impact the way your brain transfers messages to the body. 

Depression is often seen as a cause of Erectile Dysfunction, but it is more often the anti-depressant medication that creates the issue. Drugs to treat blood pressure, allergies, ulcers and even male baldness have also been shown to impact the quality of your erections.

So it is always worth checking your prescriptions with a Doctor, to see if this could be the root cause of your issue.

Your Treatment Options

Treating Erectile Dysfunction and Improving Your Erections

When it comes to treating Erectile Dysfunction, there are also pharmaceutical, biological and psychological solutions.

The most famous of course, is Viagra (or similar drugs like Sildenafil). By enhancing blood flow, they make it much easier for your body to send blood into your penis – and keep it there. 

Drugs like this are highly effective, but they are unlikely to address the root of your erection issues. 

The alternative is to train your brain and body for stronger erections. This is exactly what Lover’s Getting Hard, Made Easy course teaches you to do.

Using exercises that our team of Doctors have perfected over decades of practice, we can train your brain to avoid anxiety – both before and during sex. 

Even better, we can learn to turn off that inner monolog. Allowing us to become better, more present Lovers. 



feel better about

their erections

If you follow our physical exercise, lifestyle and dietary advice, you can also build stronger erections, which stay with you much later into life.

With 94% of men seeing an improvement after only one week, this holistic approach is highly effective. After completing the course, the majority of users are reporting more reliable, consistent erections.

Start our Getting Hard, Made Easy Course Today

How do you fix erectile dysfunction?

How do you fix erectile dysfunction?

Artboard 1.png
  • How does the course work?
    Your course is a series of exercises and lessons, based on the science of Cognititve Behavioural Psychology, Clinical Psychology and traditional Sex Therapy. It works by training your mind & body with new behavioural patterns, which allow you to leave anxiety behind and focus on pleasure during partnered sex. Not only will you find your erections improving, you'll also become a much better Lover in the process.
  • How long does it take?
    There are 11 levels, and we recommend completing a maximum of two levels per week. So it is possible to complete the course in six weeks. However most students go slower than this. After each level you'll be asked to assess your progress, and to only move on if you're ready. This is to ensure you're getting the maximum benefit from the course.
  • When will my erections start to improve?
    This could take anything from one to seven weeks, depending on your situation. As long as you stick with the activities and complete them at the recommended pace, 94% of men will see an improvement before the end of the course.
  • What changes can I expect to see?
    First and foremost, you'll enjoy more consistent, stronger and long-lasting erections during partnered sex. You can also expect to feel more positive about sex, and be better at managing anxiety (or that internal monologue!) both before and during sex. And finally, you'll also learn how to become a better lover to your partner, with new tips & techniques designed to drive up pleasure for you both.
  • What if it doesn't work?
    As long as you've completed every activity, if you haven't seen the changes you wanted then we'll be happy to refund you 100% of your money. Just drop us an email at and we'll get back to you within 24 hours.
  • How can I contact you?
    We're always available via email at We always aim to respond within 24 hours on weekdays, but often much faster.
  • What's Lover?
    Lover is one of the world's leading sexual wellness companies, founded by Dr. Britney Blair, Jas Bagniewski and Nick Pendle. Our iOS app launched in 2020 and has since been downloaded more than 250,000 times across 170 countries. We are backed by some of the leading VCs in America, including Lerer Hippeau.

Author Information

Mask Group (4).png
Mask Group (1).png

Medically reviewed by Dr. Ty Canning. 

Written by Dr. Britney Blair, Licensed Clinical Psychologist & Lover CSO on February 15th 2022.

Next review date: July 15th 2023.


1. Johannes. Incidence of erectile dysfunction in men 40 to 69 years old: longitudinal results from the Massachusetts male aging study. The Journal of urology. 2014;163(2). Accessed February 28, 2022.


2. Carson CC, Burnett AL, Levine LA, Nehra A. The efficacy of sildenafil citrate (Viagra®) in clinical populations: an update. Urology. 2002;60(2):12-27. doi:10.1016/s0090-4295(02)01687-4


3. Thushanth Sooriyamoorthy, Leslie SW. Erectile Dysfunction. Published February 14, 2022. Accessed February 28, 2022.


4. Goldstein DS. Adrenal Responses to Stress. Cellular and Molecular Neurobiology. 2010;30(8):1433-1440. doi:10.1007/s10571-010-9606-9


‌5. Erectile dysfunction can be a sign of other conditions, including heart disease. University of Iowa Hospitals & Clinics. Published August 25, 2020. Accessed February 28, 2022.


6. Some drugs may cause your erectile dysfunction - Harvard Health. Harvard Health. Published February 6, 2018. Accessed February 28, 2022.

7. Gottlieb S. Viagra wears off after two years. BMJ : British Medical Journal. 2001;323(7312):530. Accessed February 28, 2022.,the%20United%20States%20have%20suggested


bottom of page